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This block would be used for a catchy headline along with a short summary or command paragraph that would entice the user to progress deeper into a specific flow via the call-to-action below.
call to action - defaultVariant of the lead with a grey background color choice.
Variant of the lead with a dark background color choice.
This block is a variation of the above, in that it allows the editor to add an image to the background. In the process, it changes the font color. Note: This requires the editor select an image will allow the text to continue to be legible over the image (ie., dark enough).
call to action - whiteThis block is a variation of the above, in that it allows the editor to add an image to the background. The difference, however, is the content color and intended background image lightness. As with the above variant, it is importnt to choose the image asset wisely, considering the legibility of text that will overlay it.
call to action